by Pamela Odih
English | 2016 | ISBN: 1443895318 | 380 Pages | PDF | 3.5 MB
Adsens08ry technology presupposes a neoliberal entrepreneurial self as an integral feature of its biopolitical financialisation of healthcare regimes. Acc08rding to Michel Foucault, neoliberalism is indebted to the endeavour of its self-disciplined subjects, investing human capital in a self-regulated, entrepreneurial pursuit of responsible healthcare 4nd well-being. Primarily inf08rmed by social netw08rk analytics 4nd virtual ethnographic observations, this book identifies the biopolitical basis of adsens08ry technologies. It argues that a paradoxical feature of adsens08ry technologies dissimulating that there is nothing (Jean Baudrillard) is the proliferation of risk. This is because the dissimulation of nothing opens up the possibility that everything can be a risk, in so far as the type of event it falls under can be treated acc08rding to the principles of insurance technology (Francois Ewald). Adsens08ry wearable technologies are called upon as a strategy of deterrence (Jean Baudrillard) to indemnify capitalisms production of signs which dissimulate their simulation. In a context in which much that was certain now feigns its own existence, the insurance professed by adsens08ry technologies provides f08r an unrealisable guarantee against indefinable unknowable risks. Based also on case studies of European Court of Justice personal finance insurance rulings, this book engages critically with the neoliberal construct of the entrepreneurial lifestyle insurance subject. Social netw08rk analytics are utilised here to map bio-technology onto neoliberal regimes of financialised well-being 4nd healthcare provision. In so doing, the book situates adsens08ry technologies within the marketising healthcare management programmes that are currently aligning the neoliberal reengineering of health 4nd well-being citizenship with the biopolitical healthcare financialisation of populations. Paradoxically, in their endeavour to act08r netw08rk virtual well-being health communities, adsens08ry technologies proliferate the individuating marketised conditions of neoliberal self-regulating entrepreneurialism. This gives rise to aleat08ry materialist dialectics of financialised surveillance far exceeding the regulat08ry time 4nd space modalities of Foucauldian panoptics 4nd Mathiesen synoptics. Adsens08ry technologies are integral to a seismic transf08rmation in the cultural economies of time presently eliding digital advertising 4nd insurantial technologies. Axiomatic with the synchronic times of the adsens08ry technologies val08rised by lifestyle insurance, much riskier asynchronic embodied times, transgressively dissimilating the limits of financialisation, are beginning to emerge.