English | 24 Aug. 2017 | ISBN: 3319530968 | 186 Pages | PDF | 5.44 MB
This anthology is an attempt to make sense of conferences 4nd trade fairs as phenomena in contemp08rary society. The auth08rs describe how these large-scale professional gatherings have become key sites f08r making 4nd negotiating both industries 4nd individual professions. In fact, during the past few decades, conferences 4nd trade fairs have become a significant global industry in their own right. The edit08rs assert that large-scale professional gatherings are remarkable events that require deeper analysis 4nd scholarly attention.